OHIO LIQUOR | Explore the World of Gin
FROM SLEEPING ON GIN TO SIPPING ON GIN.
FROM SLEEPING ON GIN TO SIPPING ON GIN.
Ohio is a bourbon and whiskey-loving state. But gin is in. So, we set out to convince those who only associate gin with juniper, the piney herb, that there are flavor notes they may not know existed. Floral, fruity, botanical, barrel-aged, citrus and more. ginnovation abounds. ginspiration awaits. And cocktail creation is pure imagination. We managed to get converts to set their preconceived notions aside and discover what they’ve been missing as they Explore the World of Gin.
Ohio is a bourbon and whiskey-loving state. But gin is in. So, we set out to convince those who only associate gin with juniper, the piney herb, that there are flavor notes they may not know existed. Floral, fruity, botanical, barrel-aged, citrus and more. ginnovation abounds. ginspiration awaits. And cocktail creation is pure imagination. We managed to get converts to set their preconceived notions aside and discover what they’ve been missing as they Explore the World of Gin.
Brand Strategy + Positioning
Advertising
Content
Design
Video + Photography Production
Branded Environment
Social Media
Data Strategy + Analytics
Measurement Frameworks
Media Planning + Buying
In this world, we don’t just drink gin, we speak gin. Don’t worry, it’s gintuitive. It’s just English with a splash of gin. And the visual language is even fresher.
SHORT VIDEOS THAT CREATE
A LONGING.
Gin is a spirit that lends itself to creativity. We discovered sophisticated, surreal ways to highlight recipe ideas and tasting notes.
EYE-POPPING, JAW-DROPPING, AISLE-STOPPING, IN-STORE.
From signs and stanchions to aisle violators and educational tools, the campaign branding entices shoppers to explore the world of gin.